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Brockton | Reframing Aging: Stronger Communities for All

September 24, 2026 1:00 PM - 4:00 PM (EDT)

Description

Reframing Aging: Stronger Communities for All
Shifting mindsets. Strengthening connections. Supporting every age.

Ready to change the conversation about aging? Accept the challenge. Break down bias. Change the conversation.

This engaging workshop for COA staff and invited community partners explores how everyday phrases and assumptions reinforce ageist stereotypes and shape our attitudes and actions. Words matter — and the way we talk about aging can either perpetuate harmful narratives or help build stronger, more inclusive communities.

Participants will learn how established mindsets influence decision-making, discover strategies to counter harmful narratives, identify and eliminate age bias and elderspeak, and apply research-based reframing principles to support older adults and strengthen age-friendly efforts.

Who should attend?

  • Town managers and municipal leaders 
  • Planning departments 
  • City/town council members 
  • Chambers of commerce 
  • Economic development professionals 
  • Healthcare leaders 
  • Libraries and community organizations 

About the Speaker
Alrie McNiff Daniels combines expertise in strategic communications, public health, and the nonprofit sector. A certified Reframing Aging facilitator, her work is grounded in the FrameWorks Institute’s nationally recognized Reframing Aging research. She has held communications leadership roles with Point32Health Foundation, FSG, and the American Cancer Society, and partners with community leaders and organizations to shift the way people think and talk about aging and older people.

Time

Thursday, September 24, 2026 1pm - 4pm

Pricing

$20 includes lunch

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Contact Information

Massachusetts Councils on Aging
Name: Andrea Cordis
Phone: (413) 923-1958
Email: andrea@mcoaonline.org
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