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The COA Newsletter Makeover Series | Workshop 3 — Print vs. Digital: What COA Staff Need to Know

March 11, 2026 1:00 PM - 2:00 PM (EDT)

Description

Workshop 3 — Print vs. Digital: What COA Staff Need to Know

Goal: Ensure staff understand the technical differences and how to prepare files correctly for each format.

Learning Objectives

Understand the difference between print and digital outputs.

Learn when to use CMYK vs RGB, bleed, margins, and safe zones.

Design alternate versions: full print-friendly PDF and digital email/web PDF.

Learn how to export correctly for each channel.

Topics

Print specs:

Bleed settings

Printer margin requirements

High-resolution images

CMYK vs RGB (Canva’s limitations and workarounds)

Digital specs:


Interactive PDFs (links)
Compression for email
Screen-optimized layouts
Using Canva’s Resize tool for multiple formats.

Hands-On Activity

Create two exports of a single-page flyer:

Print-ready PDF with bleed

Digital PDF optimized for email

Supplemental Resources

Print vs Digital Checklist

Recommended resolution settings sheet

Example export settings chart

Time

A 1 hour session, 30 minutes instruction, 30 minutes hands on interactive.

Location

VIRTUAL
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Contact Information

Massachusetts Councils on Aging
Name: Paula Hersey
Phone: (413) 923-1748
Email: paula@mcoaonline.org
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