Why Framing Matters

Framing can make a difference in how people understand your message. Frames are sets of choices around what to emphasize in your messages, how to explain something, and even what not to say. Everybody frames because we all make communication choices, whether we are conscious of them or not. We’re always framing!

Get the Guide
https://www.reframingaging.org/Portals/0/pdfs/RAI-Communication-Best-Practices-Guide.pdf