Part of changing attitudes towards aging is supporting journalists in applying the principles to reframe aging. Many of us encounter ageist remarks and articles in the media but are unsure how to respond most productively. The National Center to Reframe Aging— the leading organization for evidence-based communication strategies and tools to effectively frame aging issues—developed this toolkit to pave the way for us all to answer constructively. Navigate through each tab of the toolkit to access practical tools, tips, resources, and more. On their website you will find:

• Resources from the National Center to Reframe Aging that will support you in applying the principles to reframe aging in your response.
• Webinar On-Demand Recording featuring Moira O’Neil from the FrameWorks Institute and John Beilenson from SCP discussing how to employ strategies to reframe aging when responding to ageist media coverage and tips for writing effective opinion pieces.
• Talking Points for letters to the editor, opinion pieces, and social media posts to strengthen your response and how your reader understands aging.
• Tips for Effective Responses to get started in responding to reframing opportunities you see in the media. 
• Social Media Links to tag the National Center to Reframe Aging in your responses.